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2008-2009 Undergraduate Catalog 
    
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2008-2009 Undergraduate Catalog [Archived Catalog]

MKT 467 - Advertising and Promotion

3 Credits

This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization.
Prerequisite: MKT 250 and senior standing.
When Offered: Fall, Spring

Catalog Year: 2008-2009