Dec 14, 2025  
2008-2009 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  A Message from the President
  Mission and Vision Statement
  SUNY Oswego at a Glance
  Majors/Minors
  Courses
  Colleges, Departments and Programs
  College Standards and Policies
  Curriculum Information
  Division of Continuing Education & Summer Sessions
  Division of Graduate Studies
  Academic Support Resources
  Admissions
  Financial Information
  Student Life
  SUNY Information
  College Officers/Council
  Directory of Faculty and Professional Staff
  Emeritus Faculty
  Correspondence Directory
  2008-2009 Academic Calendar
HELP
2008-2009 Undergraduate Catalog [Archived Catalog]

MKT 466 - Seminar in Marketing Management

3 Credits

In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.
Prerequisite: MKT 250 and senior standing.
When Offered: Spring

Catalog Year: 2008-2009