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Dec 21, 2024
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2008-2009 Undergraduate Catalog [Archived Catalog]
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MKT 378 - Sales
3 Credits
The selling process and the role of sales as a function of
marketing are key factors in the development and implementation of
a promotional strategy. These aspects of promotion will be studied
from both theoretical and an experiential perspective, integrating
the concepts of persuasion, motivation and time management. Selling
to organizations and institutions rather than individual consumers
is the major focus of this course.
Prerequisite: MKT 250.
When Offered: Irregular
Catalog Year: 2008-2009
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