MKT 375 - Marketing Research

3 Credits

This course is designed to provide the prospective marketing manager with an understanding of marketing research. A research framework will be provided to assist students with respect to the choice of basic research techniques for common marketing problems.Note: The course will include an applied marketing research project.
Prerequisite: MKT 250 and MAT 158.
When Offered: Fall, Spring

Catalog Year: 2008-2009