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2008-2009 Undergraduate Catalog 
    
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2008-2009 Undergraduate Catalog [Archived Catalog]

MKT 370 - Consumer Behavior

3 Credits

This course is designed to introduce the students to the relevant concepts and theories of consumer behavior. Topics covered include: learning theories, perception, attitudes, motivation, internal and external variables that affect consumer behavior, and the consumer decision making process.
Prerequisite: MKT 250.
When Offered: Fall, Spring

Catalog Year: 2008-2009