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2008-2009 Undergraduate Catalog 
    
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2008-2009 Undergraduate Catalog [Archived Catalog]

MKT 352 - Distribution Management

3 Credits

Examination of distribution as a function of the marketing system. Components of distribution are considered, focusing attention on decision making and policy formulation. Topics include: transportation, physical distribution, channel management, and distribution regulation.
Prerequisite: MKT 250.
When Offered: Irregular

Catalog Year: 2008-2009