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2008-2009 Undergraduate Catalog 
    
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2008-2009 Undergraduate Catalog [Archived Catalog]

MKT 250 - Marketing Principles

3 Credits

An analytical study of marketing as a major business function and a social process. Introduces analysis of market forces, marketing opportunities, determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.
Prerequisite: ECO 101.
When Offered: Fall, Spring, Summer

Catalog Year: 2008-2009