Broadcast and Digital Media/Master of Business Administration - BA/MBA

A. Core Requirements 45 cr

• ACC 201 - Principles of Accounting I Credit: 3
• ACC 202 - Principles of Accounting II Credit: 3
• BLW 355 - Legal and Regulatory Environment of Business Credit: 3
• COM 100 - Foundations of Communication Credit: 3
• BRC 108 - Introduction to Mass Media Credit: 3
• BRC 223 - Integrated Media Writing and Design Credit: 3
• BRC 229 - Multimedia News/Sports I Credit: 3
• BRC 235 - Introduction to Video Production Credit: 3
• BRC 319 - Media Law Credit: 3

•  

• BRC 301 - Media Industries Credit: 3  - OR -
• BRC 305 - Media Management Credit: 3

•  

• FIN 325 - Corporate Finance Credit: 3
• MGT 261 - Business Organization Credit: 3
• MKT 250 - Marketing Principles Credit: 3
• MGT 310 - Operations Management Credit: 3

•  

• Select one course from the following:

• BRC 350 - Diversity in the Media Credit: 3
• BRC 355 - Television Criticism Credit: 3
• BRC 400 - Media and Society Credit: 3
• BRC 419 - Media & Politics Credit: 3
• BRC 421 - Data and Society Credit: 3

B. Elective Requirements 6 cr

6 hours in COM, JLM and/or PRL prefix courses, under advisement.

C. Tracks 12-15 cr

Note:  Some courses may have prerequisites.  Under advisement, select one of the following tracks:

Track 1:  Digital Media Production (12-13 cr)

Choose 4 courses from the following:

• BRC 220 - Introduction to Audio Production Credit: 3
• BRC 308 - Sound for Television and Film Credit: 3
• BRC 309 - Sound for Television and Film II Credit: 3
• BRC 315 - Post Production and Editing Credit: 3
• BRC 428 - Scriptwriting for Television Credit: 3
• BRC 445 - Advanced Television Production Credit: 4
• BRC 455 - Electronic Field Production and Video Post Production Credit: 3
• BRC 460 - Global Documentary Production Credit: 3
• BRC 465 - Dramatic Video Production Credit: 3

•  

  Track 2: Sports Media Production (12-15 cr)

  Choose 4 courses from the following:

   

  BRC 315 Post Production and Editing  3 cr

• BRC 329 - Multimedia News/Sports II Credit: 3
• BRC 345 - Sports Broadcasting Credit: 3
• BRC 429 - Multimedia News/Sports III Credit: 4
• BRC 435 - Television Sports Production Credit: 4
• JLM 312 - Sports Reporting and Writing Credit: 3
• JLM 319 - Digital & Social Journalism Credit: 3

•  

  Track 3: Digital & Broadcast Journalism (12-14 cr)

  Choose 4 courses from the following:

   

  BRC 329 Multimedia News/Sports II  4 cr

  BRC 429 Multimedia News/Sports III  4 cr

  BRC 460 Global Documentary Production  3 cr

• JLM 209 - Introduction to Newswriting/Reporting Credit: 3
• JLM 309 - Advanced Newswriting/Reporting Credit: 3
• JLM 310 - Investigative Reporting Credit: 3

• JLM 312 Sports Reporting and Writing  3 cr

  JLM 319 Digital & Social Journalism  3 cr

   

  Track 4:  Media Studies (12 cr)

   

  12 hours in BRC prefix to be selected under advisement.  At least 6 hours must be taken at the 300-level or above.  The sequence of elective courses will be individually tailored with advisement in relation to each student’s career orientation.

   

  NOTE:  Students majoring in any degree program in Communication Studies are required to earn at least a C- in all core and elective courses credited to the major.  Students earning less than a C- should seek advisement before repeating any course.

D. Cognate Requirements 12-15 cr

• CSC 102 - Business Information Systems and Computing Tools Credit: 3  Or Waiver exam
• ECO 101 - Principles of Microeconomics Credit: 3
• ECO 200 - Principles of Macroeconomics Credit: 3
• MAT 158 - Introduction to Statistics A Credit: 3
• MAT 208 - Mathematical Applications for Business and Management Credit: 3

E. Graduate Requirements

Link to graduate degree requirements