Broadcast and Digital Media, BA / Business Administration, MBA **

Program Contact

Irene Scruton, Program Coordinator
140 Rich Hall
315-312-2911

The Broadcasting and Digital Media/Business Administration program is a 5-year program with combined undergraduate coursework in College of Liberal Arts, Sciences and Engineering and graduate coursework in the College of Business and Entrepreneurship. Visit the program admissions page to apply.

Program Description

The Broadcast and Digital Media BA/MBA program is a multi-disciplinary program offered jointly by the School of Communication, Media and the Arts and the School of Business. At the conclusion of the program, the student will receive a BA in Broadcast Digital Media, a minor in Business Administration, and a Master of Business Administration.

Additional Program Requirements:

Students are also encouraged to participate in internships through the Experience-Based Education Office. Students must have completed all undergraduate requirements before starting their MBA program.

Broadcast and Digital Media, B.A./Business Administration, M.B.A. (111-117 cr)

A. Core Requirements (18 cr)

MBA 511 - Management Information Systems Credit: 3
MBA 513 - Managerial Finance Credit: 3
MBA 514 - Marketing Management Credit: 3
MBA 515 - Management Science I Credit: 3
MBA 516 - International Business Credit: 3
MBA 517 - Organization and Management: A Global Perspective Credit: 3

B. Advanced Tools (3 cr)

Select one Advanced Tools course, under advisement.

MBA 543 - Investment Analysis and Portfolio Management Credit: 3
MBA 545 - Futures and Options Markets Credit: 3
MBA 547 - Management of Financial Institutions Credit: 3
MBA 568 - Project Management Credit: 3
MBA 570 - Strategic Decision Making Credit: 3
MBA 630 - Fundamentals of Data Analytics Credit: 3
MBA 631 - Excel for Business Analytics Credit: 3
MBA 633 - Predictive Analytics Credit: 3
MBA 634 - Chat GPT for Business Credit: 3
MBA 635 - Data Analytics for Leaders Credit: 3
MBA 637 - Database Management for Business Credit: 3
MBA 638 - Applied Statistics for Managers Credit: 3
MBA 639 - Prompt Engineering for Artificial Intelligence Credit: 3
MBA 640 - Research Methods for Business Credit: 3

C. Elective Requirements (12 cr)

Under advisement, select four MBA elective courses from the following list.

MBA 525 - Cyber Law Credit: 3
MBA 530 - Employment Law Credit: 3
MBA 533 - Labor Relations Credit: 3
MBA 538 - Human Resource Management Credit: 3
MBA 543 - Investment Analysis and Portfolio Management Credit: 3
MBA 544 - Enterprise Risk Management Credit: 3
MBA 545 - Futures and Options Markets Credit: 3
MBA 546 - Life & Health Insurance and Employee Benefits Credit: 3
MBA 547 - Management of Financial Institutions Credit: 3
MBA 548 - Loss Control, Contracting, and Housing Credit: 3
MBA 549 - Commercial Insurance Credit: 3
MBA 560 - Supply Chain Management Credit: 3
MBA 567 - Technology Innovation Management Credit: 3
MBA 568 - Project Management Credit: 3
MBA 570 - Strategic Decision Making Credit: 3
MBA 583 - Sales Leadership and Strategy Credit: 3
MBA 584 - New Product Design and Development Credit: 3
MBA 585 - Brand Experience Management Credit: 3
MBA 588 - Social Entrepreneurship and Non-Profit Organizations Credit: 3
MBA 590 - Special Topics Credit: 3
MBA 598 - Application Project Credit: 3
MBA 630 - Fundamentals of Data Analytics Credit: 3
MBA 631 - Excel for Business Analytics Credit: 3
MBA 633 - Predictive Analytics Credit: 3
MBA 634 - Chat GPT for Business Credit: 3
MBA 635 - Data Analytics for Leaders Credit: 3
MBA 637 - Database Management for Business Credit: 3
MBA 638 - Applied Statistics for Managers Credit: 3
MBA 639 - Prompt Engineering for Artificial Intelligence Credit: 3
MBA 640 - Research Methods for Business Credit: 3
MBA 691 - MBA Professional Internship Credit: 3

D. Capstone (3 cr)

MBA 550 - Management Policy Credit: 3

E. Undergraduate Requirements (75-81 cr)

Undergraduate degree requirements.

Additional Information

Students with weak writing or oral communication skills will be required to complete extra coursework in those fields.