Nov 26, 2024

2016-2017 Undergraduate Catalog

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2016-2017 Undergraduate Catalog [Archived Catalog]

Public Relations Major – B.A. Degree

Public Relations Major (45 cr)

A. Core Requirements (24 cr)

COM 100 - Foundations of Communication Credit: 3
COM 210 - Critical Thinking and Public Speaking Credit: 3
COM 215 - Survey of Public Relations Credit: 3
COM 313 - Writing for Public Relations and Mass Media Credit: 3
COM 317 - Public Relations Research Credit: 3
COM 415 - Case Studies in Public Relations Credit: 3
COM 416 - Capstone in Public Relations Credit: 3
BRC 108 - Introduction to Mass Media Credit: 3

B. Elective Requirements (18 cr)

Select four courses from the following:

Under advisement choose from BRC, COM, or JLM courses. At least three courses must be at the 300- or 400 level.

Select one sequence from the following:

Sequence 1.

JLM 209 - Introduction to Newswriting/Reporting Credit: 3
JLM 309 - Advanced Newswriting/Reporting Credit: 3

Sequence 2.

MKT 250 - Marketing Principles Credit: 3
Select one of the following courses:
MKT 370 - Consumer Behavior Credit: 3
MKT 375 - Marketing Research Credit: 3
MKT 390 - Global Marketing Credit: 3
MKT 467 - Integrated Marketing Communications Credit: 3

Sequence 3.

POL 205 - American Government and Politics Credit: 3
POL 405 - Mass Media and Public Opinion Credit: 3

Sequence 4.

POL 201 - Global Politics Credit: 3
POL 330 - Internet Politics Credit: 3

Sequence 5.

Any appropriate sequence under advisement.

C. Cognate Requirements (3 cr)

Select one course from the following:

CSC 101 - Tools for Computing Credit: 3
MAT 158 - Introduction to Statistics A Credit: 3
Note: Students majoring in any degree program in Communication Studies are required to earn at least a C- (C minus) in all core and elective courses credited to the major. Students earning less than a C- should seek advisement before repeating any course.