MKT 370 - Consumer Behavior

2016-2017 Catalog Year:

This course is designed to introduce the students to the relevant concepts and theories of consumer behavior. Topics covered include: learning theories, perception, attitudes, motivation, internal and external variables that affect consumer behavior, and the consumer decision making process.

Prerequisite: MKT 250 and minimum first semester junior standing.
Offered: Fall, Spring
Credit: 3