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Dec 13, 2024
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2016-2017 Undergraduate Catalog [Archived Catalog]
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MKT 370 - Consumer Behavior 2016-2017 Catalog Year:
This course is designed to introduce the students to the relevant concepts and theories of consumer behavior. Topics covered include: learning theories, perception, attitudes, motivation, internal and external variables that affect consumer behavior, and the consumer decision making process.
Prerequisite: MKT 250 and minimum first semester junior standing. Offered: Fall, Spring Credit: 3
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