Dec 04, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [Archived Catalog]

MKT 250 - Marketing Principles


2016-2017 Catalog Year:

An analytical study of marketing as a major business function and a social process. Introduces analysis of market forces, marketing opportunities, determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.

Prerequisite: ECO 101 OR 120 and minimum second semester freshman standing.
Offered: Fall, Spring
Credit: 3