Nov 22, 2024  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [Archived Catalog]

COM 317 - Public Relations Research

2016-2017 Catalog Year:

An examination of the nature, formation and communication of attitudes and public opinion in public relations setting. Also included are application of methods for measuring attitudes, opinions, and public relations performances. Sampling, interviewing, and data analysis techniques.

Prerequisite: COM 215.
Offered: Fall, Spring
Credit: 3