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2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [Archived Catalog]

MKT 467 - Advertising and Promotion

2013-2014 Catalog Year

This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization.

PREREQ: MKT 250 and minimum first semester senior standing.
credit: 3