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Jan 15, 2025
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2013-2014 Undergraduate Catalog [Archived Catalog]
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MKT 352 - Distribution Management 2013-2014 Catalog Year
Examination of distribution as a function of the marketing system. Components of distribution are considered, focusing attention on decision making and policy formulation. Topics include: transportation, physical distribution, channel management, and distribution regulation.
PREREQ: MKT 250 and minimum first semester junior standing. credit: 3
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