May 28, 2024  
2013-2014 Undergraduate Catalog 
2013-2014 Undergraduate Catalog [Archived Catalog]

MKT 352 - Distribution Management

2013-2014 Catalog Year

Examination of distribution as a function of the marketing system. Components of distribution are considered, focusing attention on decision making and policy formulation. Topics include: transportation, physical distribution, channel management, and distribution regulation.

PREREQ: MKT 250 and minimum first semester junior standing.
credit: 3