Marketing Major – B.S. Degree

Marketing Major (57-60 cr)

A. Core Requirements (30cr)

ACC 201 - Principles of Accounting I Credit: 3
ACC 202 - Principles of Accounting II Credit: 3
BLW 355 - Legal and Regulatory Environment of Business Credit: 3
FIN 325 - Corporate Finance Credit: 3
MGT 261 - Business Organization Credit: 3
MGT 495 - Management Policy and Simulation Credit: 3
MKT 250 - Marketing Principles Credit: 3
MKT 370 - Consumer Behavior Credit: 3
MKT 375 - Marketing Research Credit: 3
MKT 467 - Integrated Marketing Communications Credit: 3

B. Elective Requirements (6 cr)

Select two courses from the following:

At least one course must be in Marketing.

MKT Upper Division
ECO Upper Division

C. Cognate Requirements (21-24 cr)

COM 211 - Strategic Communication in Business Credit: 3
CSC 102 - Business Information Systems and Computing Tools Credit: 3
- OR - a passing score on CSC102 waiver exam.
ECO 101 - Principles of Microeconomics Credit: 3
ECO 200 - Principles of Macroeconomics Credit: 3
MAT 158 - Introduction to Statistics A Credit: 3
MAT 208 - Mathematical Applications for Business and Management Credit: 3 *
MAT 258 - Introduction to Statistics B Credit: 3
Select three credits from 300 or 400 level ECO courses.

*Students transferring into the major who have completed MAT 210 with a C- or better fulfill the MAT 208 requirement.

Note: A grade below C-must be repeated in all courses credited to the major; each of these courses which is a prerequisite for another course in the program must have a C- or better grade attained before taking the course for which it is a prerequisite.