Sep 27, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [Archived Catalog]

MKT 467 - Integrated Marketing Communications


This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization.

Prerequisite: MKT 250 and minimum first semester senior standing.
When Offered: Fall, Spring
Credit: 3