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2021-2022 Undergraduate Catalog [Archived Catalog]
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PRL 317 - Public Relations Research
An examination of the nature, formation and communication of attitudes and public opinion in public relations setting. Also included are application of methods for measuring attitudes, opinions, and public relations performances. Sampling, interviewing, and data analysis techniques.
Prerequisite: PRL/COM 215.
Offered: Fall, Spring
Credit: 3
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