Jun 21, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [Archived Catalog]

MKT 395 - Electronic Marketing

This course explores the opportunities and challenges related to current and emerging electronic commerce and electronic marketing technologies using the Internet. Course participants will have the opportunity to study principles, concepts, theories, key issues and applications of electronic marketing.

Prerequisite: MKT 250 and minimum first semester junior standing.
Offered: Fall, Spring, Summer
Credit: 3