COM 503 - Applied Research Methods

Catalog Year: 2019-2020

This course prepares students to design, conduct and interpret research in their subsequent careers as communication and media professionals. The course will provide the knowledge necessary to develop an understanding of the principles and methods of social scientific research as it applies to the field of strategic communication. In order to be able to conduct research in their future careers students will be introduced to methods of primary research in strategic communication such as interview, focus groups, survey, and experimental research. Students will also be introduced to statistical techniques using statistical software.˜

Prerequisite: Graduate standing
Credit: 4