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2019-2020 Graduate Catalog [Archived Catalog]

MBA 514 - Marketing Management

Catalog Year: 2019-2020

This course is designed to integrate the concepts of marketing with the other functional areas of business. It will explore the marketing functions and their related decision areas. The course will provide in-depth analysis of marketing techniques and problems through extensive case analysis.

Prerequisite: Mba 501, 502, 503 and 504 or permission of department.
Offered: Spring
Credit: 3