COM 415 - Case Studies in Public Relations

2015-2016 Catalog Year

This course is designed to study a clear set of guiding public relations principles accompanied by public relations cases that generally illustrate those principles in a positive light and thus serve as models of effective management and practice. Students will study real-life public relations cases designed to help them develop ability in applying effective, cutting-edge public relations theories, principles, and practices in a wide variety of situations.

Prerequisite: COM 215 or instructor permission
Offered: Fall, Spring, Summer
credit: 3