May 18, 2024  
2012-2013 Undergraduate Catalog 
2012-2013 Undergraduate Catalog [Archived Catalog]

MKT 466 - Seminar in Marketing Management

2012-2013 Catalog Year

In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.

PREREQ: MKT 250 and minimum first semester senior standing.
credit: 3