Jan 14, 2025  
2012-2013 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  A Message from the President
  Mission and Vision Statement
  SUNY Oswego at a Glance
  Majors/Minors
  Courses
  Colleges, Departments and Programs
  College Standards and Policies
  Curriculum Information
  Academic Support Resources
  Admissions
  Financial Information
  Student Life
  College Officers/Council
  Directory of Faculty and Professional Staff
  Emeritus Faculty
  Correspondence Directory
  General Information
  2012 - 2013 Academic Calendar
  Archived Catalogs
HELP
2012-2013 Undergraduate Catalog [Archived Catalog]

MKT 466 - Seminar in Marketing Management

2012-2013 Catalog Year

In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.

PREREQ: MKT 250 and minimum first semester senior standing.
credit: 3