Apr 17, 2024  
2012-2013 Undergraduate Catalog 
2012-2013 Undergraduate Catalog [Archived Catalog]

MKT 395 - Seminar in Electronic Marketing

2012-2013 Catalog Year

This course explores the opportunities and challenges related to current and emerging electronic commerce and electronic marketing technologies using the Internet. Course participants will have the opportunity to study principles, concepts, theories, key issues and applications of electronic marketing.

PREREQ: MKT 250 and minimum first semester junior standing.
credit: 3