May 18, 2024  
2012-2013 Undergraduate Catalog 
2012-2013 Undergraduate Catalog [Archived Catalog]

MKT 378 - Sales

2012-2013 Catalog Year

The selling process and the role of sales as a function of marketing are key factors in the development and implementation of a promotional strategy. These aspects of promotion will be studied from both theoretical and an experiential perspective, integrating the concepts of persuasion, motivation and time management. Selling to organizations and institutions rather than individual consumers is the major focus of this course.

PREREQ: MKT 250 and minimum first semester junior standing.
credit: 3