May 20, 2024  
2012-2013 Undergraduate Catalog 
2012-2013 Undergraduate Catalog [Archived Catalog]

MKT 370 - Consumer Behavior

2012-2013 Catalog Year

This course is designed to introduce the students to the relevant concepts and theories of consumer behavior. Topics covered include: learning theories, perception, attitudes, motivation, internal and external variables that affect consumer behavior, and the consumer decision making process.

PREREQ: MKT 250 and minimum first semester junior standing.
credit: 3