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2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [Archived Catalog]

MKT 352 - Distribution Management

2012-2013 Catalog Year

Examination of distribution as a function of the marketing system. Components of distribution are considered, focusing attention on decision making and policy formulation. Topics include: transportation, physical distribution, channel management, and distribution regulation.

PREREQ: MKT 250 and minimum first semester junior standing.
credit: 3