May 28, 2024  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [Archived Catalog]

MKT 250 - Marketing Principles


2012-2013 Catalog Year

An analytical study of marketing as a major business function and a social process. Introduces analysis of market forces, marketing opportunities, determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs.

PREREQ: ECO 101 OR 120 and minimum second semester freshman standing.
credit: 3