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2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [Archived Catalog]

BRC 328 - Media Copywriting

2012-2013 Catalog Year

A study of the techniques used in writing continuity for today’s media. The student will examine the advertising industry and its impact on the public and should gain a working knowledge of the special requirements of creating specific types of continuity for a special medium. Students will be required to write, edit, and produce copy for a variety of media.

PREREQ: Upper division standing.
NOTE: Advisement recommendation: BRC 220 or 235.
credit: 3