2009-2010 Undergraduate Catalog [Archived Catalog]
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MKT 370 - Consumer Behavior 2009-2010 Catalog Year
This course is designed to introduce the students to the relevant concepts and theories of consumer behavior. Topics covered include: learning theories, perception, attitudes, motivation, internal and external variables that affect consumer behavior, and the consumer decision making process.
PREREQ: MKT 250 and minimum first semester junior standing.
OFFERED: Fall, Spring CREDIT: 3
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