2009-2010 Undergraduate Catalog [Archived Catalog]
|
MKT 352 - Distribution Management 2009-2010 Catalog Year
Examination of distribution as a function of the marketing system. Components of distribution are considered, focusing attention on decision making and policy formulation. Topics include: transportation, physical distribution, channel management, and distribution regulation.
PREREQ: MKT 250 and minimum first semester junior standing.
OFFERED: Irregular CREDIT: 3
|