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2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [Archived Catalog]

MKT 467 - Integrated Marketing Communications

2018-2019 Catalog Year:

This course is designed to introduce the students to the nature, theories, current practices, social consequences, legal constraints, and economic costs developing an effective promotional and advertising campaign for an organization.

Prerequisite: MKT 250 and minimum first semester senior standing.
Offered: Fall, Spring
Credit: 3