Apr 19, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [Archived Catalog]

MKT 466 - Seminar in Marketing Management

2018-2019 Catalog Year:

In-depth analysis of marketing techniques including channel decisions, new product introduction, survey design and data analysis. Course content will include the analysis of marketing problems using the case study method.

Prerequisite: MKT 250 and senior standing.
Offered: Spring
Credit: 3