May 06, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [Archived Catalog]

MKT 395 - Electronic Marketing

2018-2019 Catalog Year:

This course explores the opportunities and challenges related to current and emerging electronic commerce and electronic marketing technologies using the Internet. Course participants will have the opportunity to study principles, concepts, theories, key issues and applications of electronic marketing.

Prerequisite: MKT 250 and upper division standing.
Offered: Fall, Spring.
Credit: 3