MBA 514 - Marketing Management

3 Credit(s)

This course is designed to integrate the concepts of marketing with the other functional areas of business. It will explore the marketing functions and their related decision areas. The course will provide in-depth analysis of marketing techniques and problems through extensive case analysis.
Prerequisite Mba 501, 502, 503 and 504 or permission of department.
When Offered Spring

Catalog Year 2008-2009