2017-2018 Undergraduate Catalog [Archived Catalog]
Communication Studies
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Mary C. Toale, Chair
8 Lanigan
315-312-2357
www.oswego.edu/communication-studies
Directory of Professors
Communication Studies examines the fundamental role that communication plays in our personal lives, our work and the world. It explores how humans interact with one another, how we exchange ideas and create messages. This includes examination of different ways we communicate by focusing on relationships ranging from the one-to-one relationship of friends, to groups and those who reach out to mass audiences. We also study the symbols used to communicate meaning and the environment in which communication occurs.
The study of communication spans the history of human development—from the days of Aristotle to media and beyond to the frontiers of cyberspace. Because the discipline is broad, we offer a choice of different degree programs: Communication and Social Interactions, Public Relations, Broadcasting and Mass Communication, and Journalism. We cosponsor interdisciplinary major programs in Cinema and Screen Studies, Information Science, Gender and Women’s Studies, and Linguistics. Minors in communication and social interaction, and journalism along with interdisciplinary minors in peace and conflict studies, and arts management allow students a wide variety of study options.
The department’s goal is to provide a learner-centered environment. We stress effective writing skills, sensitivity to the social sciences and history, an understanding of how technology impacts communication as well as an appreciation of the dramatic and creative nature of the discipline.
Communication Studies offers numerous opportunities for experiential learning through internships, on-campus clubs and organizations, and through supervised activities that include service-learning and production.
The department boasts excellent facilities including wide-screen and standard digital television studios, high-definition editing suites, radio studios, and a multitrack audio recording facility. In addition, SUNY Oswego has a rich media landscape including professional and student media. WRVO-FM, the college’s award-winning National Public Radio affiliate; WTOP, the campus television station that houses the Al Roker Television Studios; WNYO-FM, Oswego’s student music radio station; the Oswegonian, the student-staffed and managed newspaper; and Oswego Online all provide numerous opportunities for student self-expression.
Students are encouraged to participate in department-related activities throughout the year, including the Dr. Lewis B. O’Donnell Media Summit, our spring study abroad program, COM week, and Hollywood POV, a summer program based in Los Angeles that examines the entertainment industry.
Broadcasting and Mass Communication
The major is designed to provide students with an understanding of the evolving mass media industries including radio, television, cable, film, the Internet and multimedia. Oswego provides students with the opportunity to study media in a traditional campus setting or online via the Web. Students study a core of courses related to the creation and production of media, the interrelated nature of the media industries and the skills necessary to write, produce and distribute media messages. Students may explore a variety of areas including audio and video production, broadcast journalism, copywriting and media management.
Students are encouraged to participate in one or more internships during their college careers. The department offers media internships all across America and in foreign countries.
Communication and Social Interaction
The major explores the various ways human beings interact and exchange ideas about feelings and beliefs to build relationships and gain cooperation with others. Students analyze the process of creating, sending and interpreting verbal and nonverbal messages that run the gamut from one-to-one relationships, to group and organizational relationships, to relationships between the individual and the media.
Students may explore the humanistic, behavioral and interactional dimensions of human communication, and then go on to study such specific influences on communication as gender, culture, conflict, ethics, and cognition. Or, students may focus on public communication, which includes the study of public speaking, the critical analysis of public messages, and the understanding of principles of persuasion and argumentation.
Communication is a popular major for students interested in wide variety of careers including management, speech writing, political communication, human resources, sales, and law. Students majoring in business management and marketing as well as many other majors will find a minor in communication useful.
Journalism
The interdisciplinary BA degree program is designed to prepare students to gather, write, edit, package and produce news stories. The study of journalism allows students to develop and apply their critical thinking, research and communication skills. In addition, the program emphasizes the social, ethical and legal contexts within which journalism is practiced in the United States. The Center for Community Journalism, located on the Oswego campus, offers students the opportunity to learn about community newspapers.
Students study the unique role the press plays among institutions in a democratic society and the rights and responsibilities of journalists. They study the concise, objective style of journalistic writing and the investigative methods that are central to modern newspaper and online reporting. They explore the different forces that shape the news on television and radio and the demands of writing news in broadcast style. Finally, they learn how and why graphic design plays an increasingly critical role in effectively communicating the news.
In addition to completing an internship, students may enrich their studies by pursuing a minor, second major, or concentration in an area of study other than journalism.
Public Relations
Public Relations is a management function that helps shape the way an organization performs. It is the management of relationships between an organization and its publics that can affect its success. Through research and evaluation, the public relations professional determines the concerns and expectations of the organization’s publics.
The public relations major gives students a strong foundation in the principles of discipline by offering courses that include print, broadcast and web-based research methods; persuasive writing; graphics; as well as public relations case studies, strategies and tactics; communication channel analysis; and ethical responsibility.
Writing, critical thinking and interpersonal skills are emphasized and internships are strongly suggested. Students in the public relations major are encouraged declare a minor or a second major.
Please note: Since the Communication Studies program has enjoyed strong student demand, admission of freshman and transfer students may be restricted.
The Department of Communication Studies cosponsors these programs:
Major
Minor
Broadcasting and Mass Communication
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BRC 108 - Introduction to Mass Media
2017-2018 Catalog Year:
A critical survey of mass media of communication with emphasis on the role of mass communications in modern society.
Offered: Fall, Spring
Credit: 3 -
BRC 200 - Social History of American Radio and Television
2017-2018 Catalog Year:
An overview of the historical significance of radio and television in American life since 1920. The mass media as a reflection and shape of social and cultural concepts and its political importance. The role of radio and television in American education and society.
Offered: Spring
Credit: 3 -
BRC 215 - Broadcast Performance
2017-2018 Catalog Year:
An introduction to concepts in radio-television as related to announcing and non-dramatic presentations. Practice in announcing and non-dramatic performance.
Note: Materials charge required.
Offered: Fall, Spring
Credit: 3 -
BRC 220 - Radio Production
2017-2018 Catalog Year:
Radio Production is a lecture/laboratory course designed to introduce the student to the terminology and production procedures used in radio production. Students will be instructed in the use of broadcasting equipment and the techniques of producing various types of radio programming.
Prerequisite: BRC 108 or instructor permission.
Offered: Fall, Spring
Credit: 3 -
BRC 222 - Introduction to New Media
2017-2018 Catalog Year:
This course explores how digital technologies are reshaping traditional media. Special emphasis is placed on the history and impact of the Internet, as well as legal and ethical issues as they relate to New Media. The course also provides some hands on experience in New Media production and distribution.
Prerequisite: COM 100 OR JLM 101 OR BRC 108, or instructor permission.
Offered: Fall, Spring
Credit: 3 -
BRC 223 - Integrated Media Writing and Design
2017-2018 Catalog Year:
This course provides hands-on experience writing and developing content (text, images, audio and video) for integrated media platforms. Students will develop strategies for communicating effectively with online audiences by learning to write concise and compelling content for various online formats and applying digital media production and management workflows.
Offered: Not on a regular basis.
Credit: 3 -
BRC 229 - Broadcast News Writing
2017-2018 Catalog Year:
Students will gather and write news stories for radio and television. They will employ strategies to make leads simple and interesting. They will use appropriate style for punctuation and attribution. They will understand and practice how to select and introduce soundbites, and will be introduced to ethical and legal issues.
Offered: Fall, Spring
Credit: 3 -
BRC 235 - Introduction to Video Production
2017-2018 Catalog Year:
An introduction to the fundamentals of television production. Emphasis on hands-on operation of production equipment.
Offered: Fall, Spring
Credit: 3 -
BRC 300 - Broadcasting and Cable
2017-2018 Catalog Year:
This course will give the student an understanding of the historical, social, political, economic, and structural contexts in which electronic technologies facilitate communication between individuals, groups, and social entities. Technologies covered include those associated with broadcasting, land-based telephone and data transmission, computer-based information systems, and space-based communication.
Prerequisite: Upper division standing.
Offered: Fall, Spring
Credit: 3 -
BRC 301 - Media Economics
2017-2018 Catalog Year:
This course is a comprehensive overview of the economic issues that affect the operation of media companies. The course looks at recent trends in media employment, deregulation, conglomeration, globalization, and digitization. The course will also examine the business models of specific media industries.
Prerequisite: Upper division standing.
Offered: Fall, Spring
Credit: 3 -
BRC 305 - Media Management
2017-2018 Catalog Year:
This course covers the fundamental economic principles that play a role in the management decisions in the broadcast/cable/telecommunications industry. Emphasis is placed on the management of broadcast stations and cable systems, including financial, personnel, news, programming, sales, and promotion management.
Prerequisite: BRC 108
Offered: Not on a regular basis
Credit: 3 -
BRC 308 - Sound for Television and Film
2017-2018 Catalog Year:
Sound for Television and Film is a production course designed to introduce students to the theory, aesthetics and practice of creating soundtracks for film and television. Students who successfully complete the course will be familiar with critical and formal concepts surrounding the sound-picture relationship and will have achieved a basic competence in audio production and post-production geared to the moving image.
Prerequisite: BRC 220 or 235 or MUS 206; or permission instructor
Offered: Not on a regular basis
Credit: 3 -
BRC 309 - Sound for Television and Film II
2017-2018 Catalog Year:
An audio production course that expands upon the concepts learned in BRC 308 offering in-depth techniques and workflows for advanced sound design. The course offers deeper analysis of the theory, aesthetics and practice of creating soundtracks for film and television, adding Multi-track recording and mixing for live and pre-recorded television.
Prerequisite: BRC 308; or instructor permission
Offered: Spring
Credit: 3 -
BRC 315 - Post Production and Editing
2017-2018 Catalog Year:
An editing/post production course that is a continuation of Introduction to Video Production that expands on the fundamentals of video editing. Course topics include: storytelling using editing tools, understanding the rules of post production, timing and pacing the edit, aesthetics, sound design and mixing, and color correction. Students will develop an advanced proficiency with the tools and techniques associated with standard digital video editing programs.
Prerequisite: BRC 235 and instructor permission and upper division standing.
Offered: Not on a regular basis
Credit: 3 -
BRC 319 - Mass Media and the Law
2017-2018 Catalog Year:
A study of the mass media and the law, the freedoms and rights afforded to the various media via the First Amendment, and the control exercised by various governmental and societal agencies over the media. The course will examine the rights and social responsibilities of the media through the exercise of a free press, the rights and protections afforded to individuals, the ethics of the press, journalistic integrity, and pressures upon the media from governmental and economic sources. The course will examine the differences between print and electronic models and the differences in the rights afforded to these entities.
Prerequisite: Upper division standing.
Offered: Fall, Spring, Summer
Credit: 3 -
BRC 320 - Programs, Programming and Effects
2017-2018 Catalog Year:
A survey of social effects of programming offered by broadcast stations, cable systems, direct broadcast satellites, and the Internet. Includes a consideration of programs and programming concepts, especially the broadcaster’s obligation to “entertain, inform, and educate”, the impact of changing regulation in the U.S. on programming, the impact of new communication technologies on program distribution, and the effects on the industry.
Prerequisite: BRC 319.
Offered: Fall, Spring
Credit: 3 -
BRC 321 - Electronic Media Sales and Marketing
2017-2018 Catalog Year:
Study of the process and problems of sales in the broadcast media and its relationship to station operations.
Prerequisite: BRC 320 and upper division standing, or instructor permission.
Offered: Fall, Spring
Credit: 3 -
BRC 325 - Research Methods for Mass Media
2017-2018 Catalog Year:
This course introduces students to the fundamental knowledge and methods of communication research. It also provides opportunity for students to learn how to write a research proposal.
Prerequisite: Upper division standing or instructor permission.
Offered: Spring
Credit: 3 -
BRC 328 - Media Copywriting
2017-2018 Catalog Year:
A study of the techniques used in writing continuity for today’s media. The student will examine the advertising industry and its impact on the public and should gain a working knowledge of the special requirements of creating specific types of continuity for a special medium. Students will be required to write, edit, and produce copy for a variety of media.
Note: Advisement recommendation: BRC 220 or 235.
Prerequisite: Upper division standing.
Offered: Fall, Spring
Credit: 3 -
BRC 329 - Broadcast News Reporting
2017-2018 Catalog Year:
Students will gather and write news stories for radio and television. They will develop a beat, generate assignments, conduct interviews using audio and video equipment, and produce finished stories for simulated broadcast or a real webcast. They will understand and practice how to do live reporting. They will gain additional appreciation of ethical and legal issues, as well as, the history, regulation and organization of news departments and their roles within the station and network structures.
Prerequisite: BRC 229 or instructor permission.
Offered: Fall, Spring
Credit: 4 -
BRC 330 - Telecommunications
2017-2018 Catalog Year:
This course deals with telecommunications and its relationship to information science.
Note: Topical areas include government regulation, local area networks and related technologies.
Prerequisite: ISC 110 OR BRC 319.
Equivalent Course: ISC 330
Offered: Fall
Credit: 3 -
BRC 345 - Sports Broadcasting
2017-2018 Catalog Year:
This course is designed to introduce the student to the unique writing style and performance aspects of sports broadcasting in television, radio and other digital media. A special emphasis will be placed on writing scripts under deadline pressure. Specific elements of sport’s play-by-play techniques are also included.
Prerequisite: BRC 229, or JLM 209 and BRC 235; or instructor permission.
Offered: Not on a regular basis.
Credit: 3 -
BRC 350 - Children, Women, and Minorities in the Media
2017-2018 Catalog Year:
A critical analysis of the treatment of children, women and minorities in our media systems.
Prerequisite: Upper division standing.
Offered: Fall, Spring
Credit: 3 -
BRC 370 - Comparative Studies in World Broadcasting
2017-2018 Catalog Year:
A detailed study of systems in world broadcasting, including origin, type of government control, management, financing and programming. Classroom instruction will precede study abroad in the country visited.
Note: Country of study may vary by semester.
Prerequisite: Upper division standing.
Offered: Not on a regular basis
Credit: 3; Repeatable for maximum of 6 credits -
BRC 399 - Independent Studies
2017-2018 Catalog Year:
Appropriate independent readings or independent project in the field of mass communication.
Prerequisite: Upper division standing and instructor permission.
Offered: Not on a regular basis
Credit: 1 to 6 -
BRC 400 - Media and Society
2017-2018 Catalog Year:
This course is designed to give students an in-depth perspective on media effects, research and theory. The course covers a variety of theories that examine the role of media in shaping society, and explains how media affect audiences’ attitudes, thoughts, and behaviors.
Prerequisite: Upper division standing; or instructor permission.
Offered: Not on a regular basis
Credit: 3 -
BRC 410 - Hollywood Field Experience
2017-2018 Catalog Year:
Hollywood Field Experience offers students the opportunity to meet, learn from, and interact with professionals from various media, including film, television, marketing and publishing. Students participating in the program will be provided with a unique insight to the inner workings of the industry that is impossible to achieve in the classroom.
Prerequisite: Instructor permission.
Offered: Not on a regular basis
Credit: 3 -
BRC 419 - Mass Media & Politics
2017-2018 Catalog Year:
This course examines how political communication has evolved since the advent of electronic media and the reciprocal effect the two institutions have had on one another. Students will apply relevant theories to current political and media activity.
Prerequisite: Upper division standing or Instructor permission.
Offered: Not on a regular basis
Credit: 3 -
BRC 420 - Technology and Culture
2017-2018 Catalog Year:
An introduction to theoretical frameworks for understanding how technology shapes and is mutually shaped by ways of thinking about the self and the world. The course also looks at how artists, feminists and non-Western thinkers have provided alternative models for thinking about technology and culture.
Prerequisite: Upper division standing.
Offered: Fall
Credit: 3 -
BRC 421 - Social Networks and the Web
2017-2018 Catalog Year:
This course takes a critical look at the phenomenon of online networks, how they come into being, and what impact they have on social behavior. The course includes a review of social network theories and an exploration of issues of control, participation, and production as they relate to networks.
Prerequisite: Upper division standing.
Offered: Spring
Credit: 3 -
BRC 425 - Media Audiences
2017-2018 Catalog Year:
This course provides an overview of the principles used to design, conduct and interpret audience research. The course will cover topics including audience measurement and ratings, consumer behavior, uses and gratifications, media rituals, interactive audiences and fandom.
Prerequisite: Upper division standing or Instructor permission.
Offered: Not on a regular basis
Credit: 3 -
BRC 428 - Scriptwriting for Television
2017-2018 Catalog Year:
Students will work in a simulation of a professional environment. They will study and practice story and plot development, character arc, dramatic structure, and various screenplay formats.
Note: Students will be required to write an adaptation screenplay and an original script for television.
Prerequisite: CRW 201 OR BRC 235, or instructor permission.
Offered: Fall, Spring
Credit: 3 -
BRC 429 - Broadcast News Processing and Producing
2017-2018 Catalog Year:
Students will be assigned the specific tasks needed to produce a news show. These include: producer, assistant producer, reporter, videographer, news anchor, weathercaster, sports anchor, and tape editor. Working as a team, they will build a script, tape segments, graphics, etc., for the purpose of performing as if on the air a newscast in real time. The students will learn how to use state of the art digital news processing software, editing equipment, studio cameras, teleprompters, etc., in a simulated news environment. All students will rotate through each job at least once, and, ideally, twice, depending on their desire to specialize.
Prerequisite: BRC 329 or instructor permission.
Offered: Spring
Credit: 4 -
BRC 445 - Advanced Television Production
2017-2018 Catalog Year:
A practicum in advanced television studio production techniques.
Prerequisite: BRC 235; or instructor permission.
Offered: Fall, Spring
Credit: 4 -
BRC 450 - Topics in Broadcasting
2017-2018 Catalog Year:
A critical analysis of selected in-depth areas and problems in broadcasting.
Note: This course may be repeated up to a total of twelve credit hours if the content is different.
Prerequisite: Upper division standing or instructor permission.
Offered: Fall, Summer
Credit: 3 -
BRC 455 - Electronic Field Production and Video Post Production
2017-2018 Catalog Year:
A practicum in video field production techniques from single camera news gathering to multi-camera remotes. Emphasis will be placed on film style, single camera electronic field production. Post production processes will be covered in depth, including off-line and on-line editing and multi-track audio for video post.
Note: Materials charge required.
Prerequisite: BRC 235 or CSS 235, or instructor permission.
Offered: Spring
Credit: 3 -
BRC 460 - Global Documentary Production
2017-2018 Catalog Year:
A practicum in global documentary production in which students experience all phases of pre-production, production, and post-production by producing their own documentaries. Although this is a project-based class, the history, styles, and techniques of documentaries, as well as international production and working within a global setting will be explored.
Prerequisite: BRC 235 or BRC 329; or instructor permission
Offered: Spring
Credit: 3 -
BRC 465 - Dramatic Video Production
2017-2018 Catalog Year:
Students will work in a professional environment in which they will produce a dramatic program similar to those seen on primetime television. They will learn how to create a production schedule and budget, scouting and shooting on location, and non-linear post-production.
Prerequisite: BRC 445 or instructor permission.
Offered: Fall, Spring
Credit: 3 -
BRC 497 - Broadcast Practicum
2017-2018 Catalog Year:
Student will work in one of several positions with faculty and staff within Communication Studies Department facilities.
Note: Course may be repeated for credit one time.
Prerequisite: BRC 235 and BRC 445, or instructor permission.
Offered: Not on a regular basis
Credit: 3 -
BRC 498 - Broadcasting Internship
2017-2018 Catalog Year:
Work and study in a broadcast station, public relations, advertising agency, or news department. Collateral reports, readings and conferences. Available for 0 to 12 credits.
Prerequisite: Upper division standing and instructor permission.
Offered: Summer
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BRC 499 - Independent Study
2017-2018 Catalog Year:
Appropriate individual projects in the field of broadcasting or mass communication.
Prerequisite: Minimum senior standing and instructor permission.
Offered: Not on a regular basis
Credit: 1 to 6
Communication
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COM 100 - Foundations of Communication
2017-2018 Catalog Year:
Introduction to the general field of communication. Introduces communication as a field of study, as a systematic science, a liberal art and a human activity. Included are such areas as interpersonal communication, communication and culture, mass media, small group communication, public communication, general semantics and communication disorders.
Offered: Fall, Summer
Credit: 3 -
COM 210 - Critical Thinking and Public Speaking
2017-2018 Catalog Year:
Speech as a form of communication; communication theories and models; principles of effective speaking and listening; gathering, organizing and developing materials; audience adaptation; presentation of various types of speeches.
Offered: Fall, Spring, Summer
Credit: 3 -
COM 211 - Strategic Communication in Business
2017-2018 Catalog Year:
This course equips students with oral and written communication skills necessary for success in a professional setting. An emphasis is placed on gathering, organizing and developing strategic materials that will meet the needs of target audiences. Students are also exposed to communication theory that is applicable to the workplace.
Offered: Fall, Spring
Credit: 3 -
COM 212 - Interpersonal Communication
2017-2018 Catalog Year:
The study of human interaction as it relates to the development of positive self-identity and to building human relationships through effective communication.
Offered: Fall, Spring
Credit: 3 -
COM 215 - Survey of Public Relations
2017-2018 Catalog Year:
A theoretical introduction to the general field of public relations. While emphasis is placed on institutional public relations, the operation of corporate public relations offices and private public relations agencies will be introduced.
Note: Material will include the origin of public relations, its function, the process and the practice of public relations.
Offered: Fall, Spring, Summer
Credit: 3 -
COM 240 - Group Interaction and Discussion
2017-2018 Catalog Year:
Study of group interaction revolving around discussion, group dynamics, decision-making, problem-solving and leadership.
Offered: Fall, Spring
Credit: 3 -
COM 295 - Selected Topics in Communication
2017-2018 Catalog Year:
Studies in the literature, practice, theory and application of communication to be determined as needs and interests of students and staff indicate.
Note: May be offered in more than one section, no two sections alike. Repeatable for a total of 15 credits.
Offered: Not on a regular basis.
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COM 301 - Communication Theories
2017-2018 Catalog Year:
An examination of the history, recent developments, and theories of communication, including an examination of the relationship among theories and their historical and contextual connections. This course also includes an extensive overview of theories on a wide variety of communication topics designed for the student of human communication.
Prerequisite: COM 100 or instructor permission.
Offered: Fall, Spring
Credit: 3 -
COM 302 - Message Criticism
2017-2018 Catalog Year:
A critical examination of the persuasive information in a wide diversity of present day messages, from speeches, to private messages, to popular art forms. This course will discuss certain rhetorical theories, concepts, and premises as tools for critically understanding and appreciating the persuasiveness of messages in a variety of forms.
Prerequisite: COM 100 or instructor permission.
Offered: Fall, Spring
Credit: 3 -
COM 303 - Qualitative Communication Research Methods
2017-2018 Catalog Year:
Basic concepts and techniques of qualitative communication research. Emphasis on structured inquiry into the social world by understanding and applying qualitative methods of research to communication phenomena. Ethical dimensions of social scientific/humanistic research are also considered.
Prerequisite: Upper division standing and COM 100 and COM 301 or 302 or 360 or 370 or 375 or 380; or instructor permission.
Offered: Fall, Spring
Credit: 3 -
COM 313 - Writing for Public Relations and Mass Media
2017-2018 Catalog Year:
A comprehensive writing experience for public relations and mass communications practice. Students will write and edit copy for print, electronic, mass and specialized media. Formats include news releases, editorials, features, scripts, advertising copy, letters, and memos.
Prerequisite: COM 215 or instructor permission.
Offered: Fall, Spring
Credit: 3 -
COM 314 - Crisis Communication
2017-2018 Catalog Year:
This course will provide students with a theoretical background and a seminar discussion environment for examining crisis communication strategies, tactics, and crisis management case studies.
Prerequisite: Upper division standing or instructor permission.
Offered: Not on a regular basis
Credit: 3 -
COM 315 - Design and Layout for Media
2017-2018 Catalog Year:
An introduction to the theory and practice of designing visual presentations for media. Problems of planning, preparing, and evaluating design and layout material for a variety of visual media are discussed. Students will research and produce solutions to problems presented by common media formats.
Note: Materials charge required.
Prerequisite: Upper division standing.
Offered: Fall, Spring
Credit: 3 -
COM 316 - Survey of Health Communication
2017-2018 Catalog Year:
This course focuses on theoretical and applied features of health communication. The class will consider a variety of health factors, theories, conceptual frameworks, methodological techniques, and implementation strategies that can be used to inform and influence individuals, families and communities.
Prerequisite: Upper division standing or instructor permission.
Offered: Not on a regular basis
Credit: 3 -
COM 317 - Public Relations Research
2017-2018 Catalog Year:
An examination of the nature, formation and communication of attitudes and public opinion in public relations setting. Also included are application of methods for measuring attitudes, opinions, and public relations performances. Sampling, interviewing, and data analysis techniques.
Prerequisite: COM 215.
Offered: Fall, Spring
Credit: 3 -
COM 318 - Event Planning
2017-2018 Catalog Year:
This course is designed to identify the components of special events, seminars, product launches, festivals and lectures and how they affect a company’s corporate image as well as how they fit a company’s strategic mission. The class will place special focus on strategic planning; budgeting; financial and risk management. This class includes developing and defining critical thinking and presentation skills, as they relate to events.
Prerequisite: COM 100, COM 210, or COM 211; or instructor permission
Offered: Fall
Credit: 3 -
COM 322 - Female-Male Communication
2017-2018 Catalog Year:
An exploration of differences and similarities between female and male communication which current research has uncovered. Includes the study and the means of becoming a more effective communicator by providing awareness and applying those female- male communication concepts.
Prerequisite: COM 212 or instructor permission.
Offered: Fall
Credit: 3 -
COM 340 - Conflict Management
2017-2018 Catalog Year:
Study of the process of productive and counter productive conflict development and conflict management.
Note: This is a theory and application course.
Prerequisite: COM 100 and either COM 212 OR 240, or instructor permission.
Offered: Not on a regular basis
Credit: 3 -
COM 350 - Argumentation and Debate
2017-2018 Catalog Year:
Study of propositions, fallacies, debate and the proper use of evidence.
Note: Projects in argumentative speaking.
Prerequisite: COM 100 and 210; or instructor permission.
Offered: Fall, Spring
Credit: 3 -
COM 360 - Persuasion
2017-2018 Catalog Year:
Examination of principles used in the process of influencing opinions, feelings and actions of others.
Prerequisite: COM 100 and upper division standing, or instructor permission.
Offered: Fall, Spring, Summer
Credit: 3 -
COM 365 - Organizational Communication
2017-2018 Catalog Year:
A study of operational concepts, skills and values of communication and organizational behavior. The course will stress theoretical issues as well as practical applications of communicative behaviors within the matrix of organizations.
Prerequisite: COM 100 and either COM 212 OR 240, and upper division standing, or instructor permission.
Offered: Spring
Credit: 3 -
COM 370 - Persuasion and Social Movements
2017-2018 Catalog Year:
Study of persuasion and social movements, speakers and their speeches. Use of rhetoric in movements such as civil rights, and women’s rights is examined.
Prerequisite: COM 100 or instructor permission.
Offered: Not on a regular basis
Credit: 3 -
COM 375 - Rhetoric of Film
2017-2018 Catalog Year:
This course is designed to introduce majors and non-majors to methods of film theory and rhetorical criticism of film. The theme of study is an examination of the rhetorical symbols and narratives found in films.
Prerequisite: Upper division standing or instructor permission.
Offered: Not on a regular basis
Credit: 3 -
COM 380 - Communication Ethics
2017-2018 Catalog Year:
This course investigates the principles of ethical communication applied to a variety of personal and public communication contexts. For example, how do media persons reconcile freedom and accountability, manage individual autonomy and ethical decision making, communicate with truth, fairness and objectivity, deal with the personal right to privacy and the public’s need to know? What is truth and lying in the interpersonal context? What are the ethical dimensions of whistle blowing? What are the ethical demands placed on the advertising industry? The ultimate goals of the course are that the students gain greater ethical insights, and from these insights, develop the appropriate critical decision making in their interpersonal and public lives.
Prerequisite: COM 100 OR JLM 101 and upper division standing, or instructor permission.
Offered: Spring, Summer
Credit: 3 -
COM 395 - Studies in Communication
2017-2018 Catalog Year:
Studies in the literature, practice, theory and application of communication to be determined as needs and interests of students and staff indicate.
Note: May be offered in more than one section, no two sections alike.
Prerequisite: Upper division or instructor permission.
Offered: Spring
Credit: 3 -
COM 399 - Independent Study
2017-2018 Catalog Year:
Appropriate independent readings or independent project in the field of communication.
Prerequisite: Minimum cumulative GPA of 3.0, upper division standing, and instructor permission.
Offered: Not on a regular basis
Credit: 1 to 6 -
COM 403 - Communication Research Methods
2017-2018 Catalog Year:
This course examines the basic concepts and techniques of quantitative and qualitative communication research methods. Emphasis on structured inquiry into the social world by understanding and applying quantitative and qualitative methods of research to communication phenomena. Ethical dimensions of social scientific and humanistic research are also considered.
Prerequisite: Upper-division standing and COM 301 or 302 or 360 or 370 or 375 or 380; or instructor permission.
Offered: Not on a regular basis.
Credit: 3 -
COM 412 - Advanced Interpersonal Communication
2017-2018 Catalog Year:
An in-depth study of interpersonal communication focusing on building and maintaining personal relationships and the sociopsychological contexts in which interpersonal communication takes place.
Prerequisite: COM100 and 212 and upper division standing, or instructor permission.
Offered: Not on a regular basis
Credit: 3 -
COM 415 - Case Studies in Public Relations
2017-2018 Catalog Year:
This course is designed to study a clear set of guiding public relations principles accompanied by public relations cases that generally illustrate those principles in a positive light and thus serve as models of effective management and practice. Students will study real-life public relations cases designed to help them develop ability in applying effective, cutting-edge public relations theories, principles, and practices in a wide variety of situations.
Prerequisite: COM 313 or 317; or instructor permission.
Offered: Fall, Spring
Credit: 3 -
COM 416 - Capstone in Public Relations
2017-2018 Catalog Year:
This course is to serve as the capstone for public relations majors. It will bring together the theories and techniques of public relations with real world application with a major focus in campaign planning.
Prerequisite: COM 415 or instructor permission.
Offered: Fall, Spring
Credit: 3 -
COM 422 - Intercultural Communication
2017-2018 Catalog Year:
An exploration of how cultural differences influence communication. The study and implementation of means to provide awareness and application of those concepts to becoming a more effective intercultural communicator.
Prerequisite: COM 100 and upper division standing, or instructor permission.
Offered: Fall, Spring
Credit: 3 -
COM 423 - Diversity, Identity, and Communication
2017-2018 Catalog Year:
This course examines complex relationships between communication, identity, and diversity. Emphasis is placed on critical analyses of social worlds by applying frameworks related to identity development, enactment, and public discourse surrounding diversity and identity. Current and historical events are considered by drawing on social scientific and humanistic approaches to identity.
Prerequisite: Nine credits in COM and upper-division standing; or instructor permission.
Offered: Not on a regular basis.
Credit: 3 -
COM 490 - Communication and Service Learning
2017-2018 Catalog Year:
A senior capstone course in communication designed to integrate and apply students’ knowledge through service to the community and seminar study.
Prerequisite: Senior standing.
Offered: Fall, Spring
Credit: 3 -
COM 497 - Communication Practicum
2017-2018 Catalog Year:
Students will work with faculty and staff in a professionally oriented laboratory, classroom or research setting within our department facilities.
Note: Course is repeatable for a total of six credits.
Prerequisite: Upper division standing.
Offered: Not on a regular basis
Credit: 3 -
COM 498 - Communication Internship
2017-2018 Catalog Year:
Integrated work and study in a communication setting, e.g., public relations, sales, advertising, political promotion or public service. This course is designed to provide undergraduate communication studies students with a variety of career-related experiences. Available for 0 to 12 credits.
Prerequisite: Upper division standing, COM 100, six hours of courses in communication, a GPA of 2.5, an average of 3.0 in communication studies courses, instructor permission, and satisfactory completion of a sequence of courses appropriate to the specific internship.
Offered: Fall, Spring, Summer
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COM 499 - Independent Study
2017-2018 Catalog Year:
Appropriate projects in the field of communication studies.
Prerequisite: GPA of 3.2 or better, upper division standing, and instructor permission.
Offered: Not on a regular basis
Credit: 1 to 6
Communication, Media and the Arts
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CMA 100 - Arts and Ideas
2017-2018 Catalog Year:
This course introduces the fine and performing arts through attendance at a designated number of Arts and Communication Studies events. The course engages students through the breadth and depth of programming by students, faculty and guests outside of the classroom, and introduces discipline-appropriate forms of written and oral communication.
Offered: Fall, Spring
Credit: 3 -
CMA 200 - Digital Imagery Fundamentals
2017-2018 Catalog Year:
Study and studio experience in digital imagery applications including bit-mapped and object-oriented formats, layout, and image manipulation utilizing such programs as Adobe Photoshop and Illustrator. Emphasis placed on utilizing the computer as a creative image-generating tool as well as offering foundation knowledge of graphic design, basic photography and illustration.
Offered: Not on a regular basis
Credit: 3 -
CMA 201 - Graphic Design Essentials
2017-2018 Catalog Year:
Studio study and practice of graphic design; emphasis on static imagery, type, and page layout. Focus on synthesizing design and technology to establish a distinctive visual communication impression. Ultimate design goal is making the work accessible to a broad audience. Emphasis placed on the creative use of type and imagery.
Offered: Not on a regular basis
Credit: 3 -
CMA 202 - Web & Social Media Design
2017-2018 Catalog Year:
Study and studio experience in designing visually driven internet and/or social media communications. Emphasis is placed on the creative use of type, color, and imagery in the creation of visual communication solutions for emerging online media.
Prerequisite: CMA 200 or CMA 201.
Offered: Not on a regular basis
Credit: 3 -
CMA 300 - Experiencing Arts and Ideas
2017-2018 Catalog Year:
This course introduces the fine and performing arts through attendance at a designated number of fine and performing arts and communication events. The course engages students through the breadth and depth of programming by students, faculty and guests outside of the classroom, and introduces discipline-appropriate forms of written and oral communication.
Prerequisites: Upper division standing
Offered: Fall, Spring
Credit: 3 -
CMA 396 - Global Experience
2017-2018 Catalog Year:
This course introduces students to the study of another culture through the intensive study of the arts in one or more cities in a country other than the United States. It combines classroom work with on-site travel and study out of country. Repeatable for a total of 12 credits. Note: It can be given for three to nine credits depending on the intensity of the field-work. The course is open to all Oswego students, but preference will be given to students in the School of Communication, Media, and the Arts.
Note: Repeatable up to 12 hours
Prerequisite: ENG 102
Offered: Spring
Credit: 3 -
CMA 400 - Integrated Media Theory and Design
2017-2018 Catalog Year:
Survey of theories and concepts for understanding emergent media forms, focusing on the growing interrelation between the fields of computer science, media art, and media/cultural studies. Through a series of short hands-on projects, students learn media design principles and explore the social, political and economic impact of integrated media.
Prerequisite: Upper division standing.
Offered: Not on a regular basis
Credit: 3 -
CMA 401 - Artistic Integration and Collaboration
2017-2018 Catalog Year:
An introduction to interdisciplinary endeavors towards a collaborative goal. This course explores how individuals in various disciplines work together to integrate, design, and execute collaborative work.
Prerequisite: Upper division standing or instructor permission
Offered: Not on a regular basis
Credit: 3 -
CMA 495 - SCMA Capstone Experience
2017-2018 Catalog Year:
The interdisciplinary nature of various programs within the School of Communication, Media, and the Arts (SCMA) creates opportunities for students to develop a capstone experience that does not fit into a traditional pre-defined project, but encompasses areas of study that cross traditional boundaries. CMA 495 is the culmination of a student’s educational experience at SUNY Oswego. Through submission and approval by the faculty, a student will engage in a project that synthesizes the skills and knowledge gained during their studies. The exact nature of the capstone will be determined by the student and the faculty advisor.
Note: Course may be repeated for a total of six credit hours.
Prerequisite: Upper division standing and instructor permission
Offered: Not on a regular basis
Credit: 1 to 6 -
CMA 497 - Course Assistant
2017-2018 Catalog Year:
This course offers the opportunity to increase depth of knowledge in a respective field and the chance to develop an understanding of the learning process. Students will gain an awareness of learning styles and be exposed to pedagogy and evaluation techniques.
Note: Variable credit 1 to 3. Maximum credits allowed 6
Prerequisite: Instructor permission required.
Offered: Not on a regular basis.
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CMA 498 - SCMA Professional Development
2017-2018 Catalog Year:
This course is designed for students to gain academic credit for internships or professional work executed over the course of their studies at SUNY Oswego. SCMA interdisciplinary students will work in a professional position related to their studies during a fall, spring, or summer semester, learning the application of their coursework to professional endeavors. Available for 0 to 12 credits.
Prerequisite: Instructor permission
Offered: Not on a regular basis
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CMA 499 - SCMA Independent Study
2017-2018 Catalog Year:
An in-depth study of a topic that crosses disciplines within the School of Communication, Media, and the Arts, but is not covered by available classes, requiring the expertise and mentor-ship of a faculty/staff member with a specialization in that area. Course may be repeated for a total of six credit hours.
Prerequisite: Instructor permission
Offered: Not on a regular basis
Credit: 1 to 6; repeatable up to 6 credits
Journalism
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JLM 101 - History of American Journalism
2017-2018 Catalog Year:
This course introduces concepts and terminology of a Free Press from an historical perspective and invites students to investigate, analyze, and theorize about the relationship of uncensored communication to a free society. It teaches students to examine the guarantees of the First Amendment in relationship to major events in American history and in today’s society.
Offered: Spring
Credit: 3 -
JLM 209 - Introduction to Newswriting/Reporting
2017-2018 Catalog Year:
An introduction to the news media with emphasis on gathering, writing and editing news stories.
Prerequisite: JLM 101 OR BRC 108.
Offered: Fall, Spring
Credit: 3 -
JLM 220 - Copy Editing
2017-2018 Catalog Year:
Students study methods of newspaper production and practice preparing copy for publication, including editing for content, style and mechanics, headline writing, and using photographs and other display materials.
Offered: Fall, Spring
Credit: 3 -
JLM 309 - Advanced Newswriting/Reporting
2017-2018 Catalog Year:
An advanced course in the journalism major that emphasizes beat reporting, feature writing, community journalism, and career preparation. Students work toward mastery in information gathering, reporting, and editing. They learn to apply ethical codes and practices in their work and to report fairly and accurately on issues of interest to diverse audiences.
Prerequisite: JLM 209.
Offered: Fall, Spring
Credit: 3 -
JLM 310 - Investigative Reporting
2017-2018 Catalog Year:
This course will introduce students to the investigative techniques used by reporters to gather, analyze, evaluate and report information. Emphasis will be on electronic data retrieval and analysis; sources of public documents and freedom of information; interviewing and methods used in science and social science research.
Prerequisite: JLM 209.
Offered: Fall, Spring
Credit: 3 -
JLM 312 - Sports Reporting and Writing
2017-2018 Catalog Year:
Develop skills in reporting on sports games, personalities, press conferences, and issues. Learn how to research, interview, build sources, and cover the scene. Fact-check to gather material for accurate, informative and entertaining sports stories and multimedia class blog. Examine audience’s influence on sports writing for different sports media.
Prerequisite: JLM 209 or BRC 229; or instructor permission.
Offered: Not on a regular basis
Credit: 3 -
JLM 319 - Practicum-Oswego Online
2017-2018 Catalog Year:
Students work as reporters on an on-line publication produced for the campus community and available on the World Wide Web. They are assigned beats to cover and work under the supervision of student editors (enrolled in JLM 419) and with the guidance of the instructor. Reporters may work with text, audio, or video presentation of news and feature stories.
Prerequisite: BRC 229 OR JLM 309; or instructor permission.
Offered: Spring, Fall
Credit: 3 -
JLM 395 - Advanced Journalism Topics
2017-2018 Catalog Year:
Prerequisite: JLM 209 and upper division standing, or instructor permission.
Offered: Not on a regular basis
Credit: 1 to 4; repeatable with new topic for total of 12 credit hours. -
JLM 409 - News Analysis and Opinion Writing
2017-2018 Catalog Year:
Students learn the fundamentals of persuasive writing and apply them to editorials and columns. In addition, they use interpretive reporting techniques to analyze a complex issue facing society and produce a series of editorials about the issue for publication.
Prerequisite: JLM 309 or instructor permission.
Offered: Not on a regular basis
Credit: 3 -
JLM 419 - Journalism Senior Capstone
2017-2018 Catalog Year:
The Senior Capstone in Journalism requires students to integrate and synthesize knowledge, theories, principles, and methods acquired through previous learning in General Education, Journalism, and interdisciplinary courses. The multi-focused course is comprised of a senior seminar, modified practicum, and independent research calling for critical analysis and public presentation of papers or projects.
Prerequisite: Senior standing.
Offered: Spring
Credit: 3 -
JLM 498 - Journalism Internship
2017-2018 Catalog Year:
A program designed to give students on-the-job or field study experience with prestigious publishers or broadcast organizations or with other professional organizations in which students can develop the specific skills they will need to pursue careers in Journalism. Available for 0 to 12 credits.
Prerequisite: Upper division students in the major or minor.
Offered: Fall, Spring, Summer
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