Jan 27, 2026

2025-2026 Undergraduate Catalog

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2025-2026 Undergraduate Catalog

Digital Marketing Minor

Digital Marketing Minor (18 credits)

A. Core Requirements (12 credits)

MKT 250 - Marketing Principles Credit: 3
MKT 320 - Sales & Marketing Technology Credit: 3
MKT 360 - Social Media Marketing Credit: 3
MKT 380 - Digital Marketing Fundamentals Credit: 3

B. Electives Requirements (6 credits)

Select 2 courses from the list below:
ART 207 - Digital Media Credit: 3
ART 317 - Web Media I Credit: 3 *
BRC 223 - Integrated Media Writing and Design Credit: 3
BRC 235 - Introduction to Video Production Credit: 3
CMA 200 - Digital Imagery Fundamentals Credit: 3
CMA 201 - Graphic Design Essentials Credit: 3
CMA 202 - Web & Social Media Design Credit: 3 **
MKT 370 - Consumer Behavior Credit: 3
MKT 420 - Marketing Analytics Credit: 3 ***
MGT 301 - Business Analytics Credit: 3
Other requirements: A grade of C- or better must be earned in all courses credited to the minor.

Notes:

* Prerequisites - ART209

** Prerequisites - CMA 200 or 201

*** Prerequisites - MAT 158