Program: Broadcasting and Mass Communication/Master of Business Administration - BA/MBA - State University of New York at Oswego

Apr 02, 2025

2024-2025 Undergraduate Catalog

General Information

The Broadcasting and Mass Communication BA/MBA program is a multi-disciplinary program offered jointly by the School of Communication, Media and the Arts and the School of Business. At the conclusion of the program, the student will receive a BA in Broadcasting and Mass Communication, a minor in Business Administration, and a Master of Business Administration.

Additional Information

Students with weak writing or oral communication skills will be required to complete extra coursework in those fields. Students are also encouraged to participate in internships through the Experience-Based Education Office. Students must have completed all undergraduate requirements before starting their MBA program.

Broadcasting and Mass Communication/Master of Business Administration BA/MBA 111-114 cr

A. Core Requirements 42 cr

ACC 201 - Principles of Accounting I Credit: 3
ACC 202 - Principles of Accounting II Credit: 3
BLW 355 - Legal and Regulatory Environment of Business Credit: 3
COM 100 - Foundations of Communication Credit: 3
COM 210 - Critical Thinking and Public Speaking Credit: 3
BRC 108 - Introduction to Mass Media Credit: 3
BRC 223 - Integrated Media Writing and Design Credit: 3
- OR -
BRC 229 - Broadcast News Writing Credit: 3
BRC 235 - Introduction to Video Production Credit: 3
BRC 319 - Media Law Credit: 3
BRC 301 - Media Industries Credit: 3
- OR -
BRC 305 - Media Management Credit: 3
FIN 325 - Corporate Finance Credit: 3
MGT 261 - Business Organization Credit: 3
MKT 250 - Marketing Principles Credit: 3
MGT 310 - Operations Management Credit: 3
Select one from the following:
BRC 350 - Diversity in the Media Credit: 3
BRC 400 - Media and Society Credit: 3
BRC 419 - Media & Politics Credit: 3
BRC 421 - Data and Society Credit: 3
NOTE: Business Administration Minor (Option 2) is required.

B. Required Electives 18 cr

Six hours in COM and/or JLM and/or PRL prefix courses under advisement (6 cr)
Twelve hours in BRC prefix courses, under advisement. At least six hours at the 300- or 400- level or above (12 cr)

The sequence of elective courses will be individually tailored with advisement in relation to each student’s career orientation.

C. Required Cognates 15-18 cr

CSC 102 - Business Information Systems and Computing Tools Credit: 3 (or waiver)
ECO 101 - Principles of Microeconomics Credit: 3
ECO 200 - Principles of Macroeconomics Credit: 3
MAT 158 - Introduction to Statistics A Credit: 3
MAT 208 - Mathematical Applications for Business and Management Credit: 3
POL 205 - American Government and Politics Credit: 3

D. Graduate Requirements

Link to Graduate degree requirements.