Strategic Communication, M.A.

Serenity Sutherland, Graduate Director
Lanigan Hall
315-312-2280
serenitysutherland@oswego.edu

The Strategic Communication program is designed to produce advanced-level professional communicators who are able to craft and distribute ethical messages to achieve specific goals. The program provides recent college graduates and professionals with the opportunity to examine communication theory and research across several strategic environments, including integrated media, organizational life and health care. Strategic Communication students examine the complex ways in which messages and their features shape perceptions, interpretation, and subsequent actions. Thus, the curriculum heightens students’ awareness of their own and others’ communicative choices and enhances their communication competence and effectiveness in order to achieve desired strategic outcomes.

Strategic Communication (33 cr)

1. Core Requirements (18 cr)

COM 501 - Applied Communication Theory Credit: 3
COM 503 - Applied Communication Research Methods Credit: 3
COM 511 - Strategic Communication Management and Case Studies Credit: 3
COM 521 - Digital Media Theory and Practice Credit: 3
Select COM 590 (6 cr.) or COM 691 & 692 (6 cr):
COM 590 - Strategic Communication Thesis/Applied Project Credit: 6 - OR -
COM 691 - Strategic Communication Graduate Internship Credit: 3 - AND-
COM 692 - Graduate Internship Project Credit: 3

2. Electives (15 cr)

Choose Five (with advisement):

ART 509 - Graduate Multimedia Credit: 3
ART 513 - Graduate Digital Illustration Credit: 3-9 3
CMA 596 - Graduate Global Experience Credit: 3-6
COM 500 - Introduction to Strategic Communication Credit: 3
COM 504 - Organizational Leadership and Team Building Credit: 3
COM 505 - Interpersonal Communication in Applied ContextsGraduate standing Credit: 3
COM 506 - Persuasion and Compliance Gaining Credit: 3
COM 508 - Global Media Literacy Credit: 3
COM 512 - Interpersonal Communication in Health Care Credit: 3
COM 514 - Crisis Communication Credit: 3
COM 516 - Survey of Health Communication Credit: 3
COM 520 - Health Campaigns Credit: 3
COM 522 - Intercultural Communication Credit: 3
COM 523 - Integrated Media and Design Credit: 3
COM 524 - Special Projects IM Design Credit: 3
COM 525 - Technology and Culture Credit: 3
COM 526 - Social Networks and the Web Credit: 3
COM 527 - Science, Technology and the Media Credit: 3
COM 562 - Interpersonal Communication in Organizations Credit: 3
COM 565 - Organizational Communication Graduate Seminar Credit: 3
COM 580 - Ethics and Conflict in Organizations Credit: 3
COM 595 - Strategic Communication Seminar Credit: 3
COM 691 - Strategic Communication Graduate Internship Credit: 1-9
HCI 500 - Introduction to Human Computer Interaction Credit: 3
MBA 600 - Healthcare Systems in the U.S. Credit: 3
Other courses under advisement