Nov 21, 2024

2014-2015 Undergraduate Catalog

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2014-2015 Undergraduate Catalog [Archived Catalog]

Marketing Major – B.S. Degree

Marketing Major (60 cr)

A. Core Requirements (30cr)

ACC 201 - Principles of Accounting I credit: 3
ACC 202 - Principles of Accounting II credit: 3
BLW 355 - Legal and Regulatory Environment of Business credit: 3
FIN 325 - Corporate Finance credit: 3
MGT 261 - Business Organization credit: 3
MGT 495 - Management Policy and Simulation credit: 3
MKT 250 - Marketing Principles credit: 3
MKT 370 - Consumer Behavior credit: 3
MKT 375 - Marketing Research credit: 3
MKT 467 - Advertising and Promotion credit: 3

B. Elective Requirements (6 cr)

Six hours, under advisement, from the following:

Three hours may be from advisor approved upper division economics courses.
MKT 352 - Distribution Management credit: 3
MKT 378 - Sales credit: 3
MKT 390 - Global Marketing credit: 3
MKT 395 - Seminar in Electronic Marketing credit: 3
MKT 465 - Topics in Marketing credit: 3
MKT 466 - Seminar in Marketing Management credit: 3

C. Cognate Requirements (24 cr)

COM 211 - Strategic Communication in Business credit: 3
CSC 102 - Business Information Systems and Computing Tools credit: 3
ECO 101 - Principles of Microeconomics credit: 3
ECO 200 - Principles of Macroeconomics credit: 3
MAT 158 - Introduction to Statistics A credit: 3
MAT 208 - Mathematical Applications for Business and Management credit: 3 *
MAT 258 - Introduction to Statistics B credit: 3
ECO Upper Division, under advisement (3 cr)

*Students transferring into the major who have completed MAT 210 with a C- or better fulfill the MAT 208 requirement.

Note: A grade below C-must be repeated in all courses credited to the major.