MKT 380 - Digital Marketing Fundamentals

This course provides students with a foundational understanding of digital marketing, encompassing core topics such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, email marketing, and data analytics. Students will gain insights into how digital marketing aligns with overall business strategies and will develop skills to create and implement basic digital campaigns. Emphasis will be placed on current tools and techniques, preparing students for a dynamic, evolving industry.

Prerequisite: MKT250, second semester sophomore standing .
When Offered: Fall, Spring
Credit: 3