MKT 420 - Marketing Analytics

The course focuses on transforming data into marketing solutions. Students will learn practitioner-oriented techniques such as data manipulation, A/B testing, ANOVA, regression, market segmentation, and text mining. Students will actively use an online survey platform for data collection and statistical programming languages for data analysis and visualization. The approaches are scalable to handle Big Data.

Prerequisite: MKT 250, MAT 158 (minimum grade of C-) and upper division standing.
When Offered: Spring
Credit: 3