Nov 08, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

PRL 317 - Public Relations Research


An examination of the nature, formation and communication of attitudes and public opinion in public relations setting. Also included are application of methods for measuring attitudes, opinions, and public relations performances. Sampling, interviewing, and data analysis techniques.

Prerequisite: PRL/COM 215.
When Offered: Fall, Spring
Credit: 3