BRC 328 - Media Copywriting

A study of the techniques used in writing continuity for today’s media. The student will examine the advertising industry and its impact on the public and should gain a working knowledge of the special requirements of creating specific types of continuity for a special medium. Students will be required to write, edit, and produce copy for a variety of media.

Note: Advisement recommendation: BRC 220 or 235.
Prerequisite: Upper division standing.
When Offered: Fall, Spring
Credit: 3