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2019-2020 Graduate Catalog [Archived Catalog]

COM 500 - Introduction to Strategic Communication

Catalog Year: 2019-2020

An overview of the theories and skills required for communicating oral and written strategic messages competently in a collaborative, high-tech, and global business environment. The course will cover the methods necessary for effective communication in the business world, providing students opportunities to develop and improve their skills. Students will learn how to use the appropriate media and strategies to communicate to different audiences in different settings. Emphasis will be placed on identifying and applying current communication studies research.

Prerequisite: Graduate standing
Credit: 3