Dec 18, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [Archived Catalog]

MKT 420 - Marketing Analystics

2019-2020 Catalog Year:

The course focuses on transforming data into marketing solutions. Students will learn practitioner-oriented techniques such as data manipulation, A/B testing, ANOVA, regression, market segmentation, and text mining. Students will actively use an online survey platform for data collection and statistical programming languages for data analysis and visualization. The approaches are scalable to handle Big Data.

Prerequisite: MKT 250, MAT 158, MAT 258 and upper division standing.
Offered: Not on a regular basis.
Credit: 3