Dec 17, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [Archived Catalog]

MKT 375 - Marketing Research

2019-2020 Catalog Year:

This course is designed to provide the prospective marketing manager with an understanding of marketing research. A research framework will be provided to assist students with respect to the choice of basic research techniques for common marketing problems.

Note: The course will include an applied marketing research project.
Prerequisite: MKT 250, MAT 158 and minimum first semester junior standing.
Offered: Fall, Spring
Credit: 3