Jan 31, 2025  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [Archived Catalog]

COM 415 - Case Studies in Public Relations

2019-2020 Catalog Year:

This course is designed to study a clear set of guiding public relations principles accompanied by public relations cases that generally illustrate those principles in a positive light and thus serve as models of effective management and practice. Students will study real-life public relations cases designed to help them develop ability in applying effective, cutting-edge public relations theories, principles, and practices in a wide variety of situations.

Prerequisite: COM 313 or 317; or instructor permission.
Offered: Fall, Spring
Credit: 3