COM 415 - Case Studies in Public Relations

2017-2018 Catalog Year:

This course is designed to study a clear set of guiding public relations principles accompanied by public relations cases that generally illustrate those principles in a positive light and thus serve as models of effective management and practice. Students will study real-life public relations cases designed to help them develop ability in applying effective, cutting-edge public relations theories, principles, and practices in a wide variety of situations.

Prerequisite: COM 313 or 317; or instructor permission.
Offered: Fall, Spring
Credit: 3