Dec 04, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [Archived Catalog]

MKT 395 - Electronic Marketing


2016-2017 Catalog Year:

This course explores the opportunities and challenges related to current and emerging electronic commerce and electronic marketing technologies using the Internet. Course participants will have the opportunity to study principles, concepts, theories, key issues and applications of electronic marketing.

Prerequisite: MKT 250 and minimum first semester junior standing.
Offered: Fall, Spring, Summer
Credit: 3